Black Friday Campaign Strategy & Execution | B2C SaaS (€800k Revenue)

Project Overview

Spearheaded the strategic planning and execution of a critical Black Friday campaign for a leading German B2C SaaS platform, focusing on maximizing revenue impact during the competitive sales period.

Work Done

• Strategy Definition: Defined the core offer mechanics, pricing strategy, and campaign timing across multiple stages (early bird, main event, last chance).
• Asset Collaboration: Worked with the marketing team on key messaging, ad copy variations, and visual concepts.
• Landing Page Development: Designed, built, and deployed multiple variations of landing pages tailored to specific ad campaigns and funnel stages, ensuring mobile responsiveness and fast load times.
• Conversion Optimization: Leveraged Google Analytics and Google Optimize to monitor traffic patterns, track funnel progression, and run A/B tests on headlines, CTAs, and layouts in real-time to maximize conversion rates.
• Tracking Implementation: Ensured accurate tracking setup across Google Marketing Platform and Facebook Ads for performance monitoring and retargeting.

Deliverables

• Comprehensive Black Friday campaign strategy document.
• Set of high-converting, A/B tested landing pages.
• Contribution to marketing campaign assets.
• Successfully executed campaign achieving €800k+ revenue.

Solution Overview

Developed the core promotional offer structure and multi-stage campaign strategy (pre-launch, launch, closing). Collaborated on marketing assets (visuals, copy). Designed and built high-converting landing pages optimized for different traffic sources and campaign phases. Implemented tracking and ran A/B tests (via Google Optimize) to iteratively improve UX and CVR during the live campaign.